By David Scott
Boston Sports Media Watch

The Sox are going for Sex Appeal, it would seem, as NESN has announced the addition of an easy-on-the-eyes, “game day reporter,” Tina Cervasio.

(She’s the pumpkin on the left, not the bunny on the right)

In a release from NESN, the Sox TV folks announced the addition, as well as the rest of the talent line-up for the 2006 season. NESN even has her bio up already at the network’s site , where she admits to being an Olympics junkie and a NY Giants fan as a young Jersey girl.

“Cervasio will conduct pre and post-game interviews with Red Sox players, coaches and management, plus deliver in-game updates from the ballpark,” the release said. “Cervasio joins NESN after serving as a weekend sports anchor at WCBS-TV Channel 2 in New York. She brings 10 years of sports broadcasting experience to NESN, including coverage of the 2006 Winter and 2004 Summer Olympic games for the Westwood One Radio network.”

Cervasio, a 1996 graduate of the University of Maryland (ala The Velvet Hammer, Bonnie Bernstein), has previously done fill-in traffic reports for Don Imus’s radio show, in addition to radio and TV coverage of football, the Olympics and various other sports and events (including fishing - watch out Charlie Moore!). Her resume does not list any baseball coverage, but the NESN position will draw heavily on her interviewing abilities as she begans her stint as the “Boston Bonnie.”

The daughter of Jersey folks, Joseph and Maria Cervasio, according to the bio at her site, Cervasio lives “with her husband (and golf partner), Kevin McKearney,” in New Jersey. McKearney, at the time of the couple’s wedding, according to that NY Times announcement was “also a statistician for the New Jersey Nets, supplying media outlets with basketball scores and player statistics. He graduated from St. Bonaventure University.”

. . . The remainder of the release confirmed the return of Don Orsillo, Jerry Remy, Tom Caron and the rotation of former players (including Dave McCarty, who “auditioned” in a few games last year). McCarty would appear to take the place of Sam Horn, who never quite found his groove in the analyst’s chair. But we weren’t going to be the one to tell Sudden Sam that - were you?:

“NESN announces 2006 Red Sox broadcast team

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