By David Scott
Boston Sports Media Watch

It’s got to stop.

And we’re here to stop it.

Danny Boy? Curt in the Car? Can we talk for a minute?

You’re both embarassing yourselves, which is quite a statement to utter about the two of you, considering your equal propensities for churlish, childish and snotty behavior.

The writer-on-jock/jock-on-writer crime scene that is “Dan and Curt’s Excellent Pissing Contest” offers no rooting interest and nary a nice word for either combatant.

Shaughnessy made a “HELLO, LOOK AT ME, PEOPLE” calculated assault on Schill and his new blogging project on Monday. Indeed, it was easy pickin’s for CHB38 (nice touch, Dan) and predictably, Schilling wasted no time firing back and upping the ante by getting all socially conscious on Danny Boy.

Shaughnessy flung mud from his side of the sandbox and Schilling decided to pull on heartstrings from his diagonal bench perch.

How quaint.

Moreover, somehow - at a time when the Globe sports desk’s credibility and image is very much in the [Borges] balance - Shaughnessy is allowed, if not encouraged, to use his soapbox (sandbox) as a place to further his personal agenda against Blogger Curt. And Schilling, never missing a chance to have a peeing match with a Knight of the Keyboard is using his newfound platform at 38piches to strike back at his CHB or his Shank.

Wonderful. Anyone got anything of merit to write about? Writers and athletes not getting along and drawing lines in the basepaths is nothing new and nothing worth our precious reading time.

At some point you would think a higher-up in both organizations, the Sox and the NYT Co. (which, of course, are one in the same in 17 percent of the ways) would have a sit-down with their respective brushback pitchers and encourage them (strongly) to focus on the tasks at hand - throwing strikes for employee No. 38 and writing worthwhile content for Employee No. Whatever.

I’d like to think Eppy (Theo) still has some control over his blonde-haired Lame Duck hurler.

And you’d hope Sully (Joe) still wields a bit of influence on his rabble-rousing red head fireballer.

Surely they both have bigger battles to fight. There’s games to pitched soon. Ones that matter. And there’s columns to be written, too. Even some that might have an iota of on-field intrigue involved. Columns that also matter.

To continue the egomaniacal pitch-and-hit between two of Fenway’s larger egomaniacs only further devalues what both men are capable of. Not to mention their respective legacies in this city.

Curt’s right. We can stop reading if we’re so offended by the hatefest.

But we can also ask for some level of decorum when two grown men who throw and scribble have to co-exist in a city that really just wants to know one thing: Can Dice-K can win the Cy Young?

. . . I’m guessing someone has said this somewhere, but it’s worth saying aloud: Peyton Manning kicked Tom Brady’s ass as far as acting ability in “Saturday Night Live” guest-host stints. I’d guess they both did the about same amount of skits - you can almost imagine Manning asking “How many’d Brady do? Oh. Okay. Then I’ll do one more than that AND let’s throw in that United Way spoof for good measure.”

. . The Boston Sports Guy made a curious claim about this year’s NCAA Men’s basketball tournament and after thinking about it, I realized, lo and behold, it wasn’t so curious at all. This has been a hell of a tournament. In the past month I’ve been on-site for no fewer than five absolute classics: The CAA Title game in Richmond (Eric Maynor, Part I); The VCU-Duke first rounder (Eric Maynor, Part II), The VCU-Pitt OT thriller; Georgetown-Vandy (The Jeff Green Did/Didn’t Travel game) and Hoya-Tar Heels ‘07 (A Carolina Collapse of Catastrophic Consequence).

You would be lucky to be in the arena for five such games in a decade, never mind over the course of three weeks.

Let’s hope it continues this weekend from Atlanta, where I start live-blogging at the “Hang Time” blog at CSTV.com on Thursday afternoon.

Shots is also scheduled for a satellite appearance on CN8’s 11 p.m. “Out of Bounds” on Thursday night, ‘bird’-availability permitting. We’re hoping the live shot is from Jocks and Jills at the CNN Center. We’ve established connections there that would make that a worthwhile viewing event.

. . . Some housekeeping to do on the announcement of the “Globe’s 10.0″ host being Basketball Bob Ryan:

• The Tuesday, Wednesday, Thursday show schedule, with late afternoon tapings, will all but eliminate Ryan from ESPN’s “Around the Horn” roster, something that has gradually been taking place anyway.

“Ten Point Oh” will NOT, however, impact Ryan’s fill-in abilities for Mondays and Fridays on ESPN’s “Pardon The Interruption” - the impetus for much of what “10.0″ will feel like in terms of pacing. The look will be different as NESN attempts to capitalize on its technological capabilities at the state-of-the-art Watertown studios.

Ryan is still in the rotation for Korn and Wilby subs and he will also continue his “Sports Reporters” appearances on Sunday mornings at the Worldwide Leader. (The post-”Reporters” SportsCenter has become the graveyard for the Network’s failed prime time performers like Stephen Angry and the misused Sklar Brothers, who have been butchered in their Sunday a.m. reincarnation.)

• Ryan acknowledged that the chance to work with long-time local producer and starmaker (my word) Alan Miller is something he looks forward to. The “Sports Final” pioneer, Miller has been around long enough to know that you don’t necessarily need to reinvent the wheel, especially when the wheel is as sleek as “PTI’s” chrome rims package of Tony Kornheiser, Michael Wilbon and Stat Boy.

If “10.0″ becomes the “Boston PTI,” Ryan, Miller and NESN’s evil programming genius, Joel Feld will be making the investment in the project well worth the money and the effort. (Since leaking news of the show to Shots in late February, it has already been pushed back one month - from a May debut to a June launch - to allow for smoother integration of all the bells and whistles. The delay means missing out on the hype and buzz that will be created with the start of Sox season.)

• You really should have seen Basketball Bob at the Hoya’s OT win at the Continental Airlines Arena on Sunday. He was doing the game story, instead of a column, and he was like a labrador in the water - with a tennis ball, even. The guy absolutely loved having the chance to write on that masterpiece and wouldn’t you know it? He nailed the sucker too. It was an old-fashioned, well-crafted gamer that gave you what happened, why it may of happened, how it occurred and a little bit of its place in history - all within the confines of his limited space.

Believe me, that account will stand the test of time as the definitive deadline writing of that particular game. (And yes, we comprehend that Ryan and the newspaper folks had a generous amount of time to make most, if not all, editions on Sunday night/Monday morn.)

But still, Ryan was done before most and he outwrote just about all of us. (Rising Luke Winn at SI.com has had a spectacular Tourney as well, including some crazy, well-reported minutaie on sneakers and such.)

. . . The HBO UCLA Basketball documentary now available at Comcast’s OnDemand is worth the viewing, especially with the Bruins in their second straight Final Four. The Sam Gilbert dealings (with quick screenshot clips co-written by Alan Greenberg, then of the LA Times) get minimal attention, as expected in a documentary meant to praise Wooden, but the remainder of the material is solidly displayed - mostly in the voice and words of Bill Walton. Damn, that dude would have been a nice fit with this Gonzaga bunch.

. . . Speaking of cultural things, Shots has procured one ticket for the Dick Enberg “McGuire” play that will be staged a few times over Final Four weekend.

Very much looking forward to that, for sure. Even though my Sunday viewing has potential to cut into my traditional early arrival at the annual Eddie Cav-Runyon’s fiasco.

That’s right - Shots will be getting both pickled AND cultured.